My name is Yvonne and I have 25 years of experience within fairs and events.
I will, in a series of videos, share this knowledge with you.
I believe that the personal meeting is becoming more and more important, because:
Time is the most valuable thing we own and we can’t just choose to refill.
Or reuse time that is already spent.
That’s why it requires a targeted effort, when deciding to participate in fairs.
Both before, during and after the fair, so that you get the most of your time and effort.
You should therefore dedicate 100% of your time to face to face dialogue with the visitors, who could all be potential leads, as well as in respect for the fact that they have chosen to spend their time visiting your booth.

I would therefore like to share the focus areas, that are the most important to me that I think you should be aware of before your next fair.
These are:
Objectives and strategy for the fair.
Planning.
Fair team.
Leadgeneration
Fair booth.
I will in the next 5 episodes elaborate on these areas.
Keep watching if you want to optimise your next fair participation.